Resume

My story of professional growth

Summary

I've been working with digital interfaces for 10+ years, always priorizing design consistency, user satisfaction and measurable outcomes. I have experience across different industries like B2B and B2C products, gaming, fintech, startups, healthcare, finance, media companies and small business. I've also have designed products for different technologies and form factors, like web apps, mobile apps for both android and iOS, dashboards, CMS, data visualization, dashboards, voice interfaces, ecommerce and even legacy devices.

I have vast experience implementing succesful interfaces by conducting research, facilitating workshops, collaborating with cross-functional teams, defining design strategies, managing design teams, implementing data-driven decisions, user testings,  rapid iterations and quality delivery.

I believe that effective communication is key for any project to be succesful, so I'm always driven to document, align and give visibility of the goals and success criteria.

 

Clients I've worked with

 

 

Skills & competencies

🔎 Research

  • Facilitate user & stakeholder interviews
  • Build personas and proto-personas
  • Heuristic evaluations
  • Journey mapping workshops
  • User story mappings workshops
  • Card sorting exercises
  • Experience canvas workshops
  • Design Sprint workshops

✏️ Product Design

  • Wireframing
  • Information Architecture
  • Interaction Flows
  • Interaction Design
  • Mockups
  • High fidelity prototyping
  • UI Design
  • UX Design
  • Usability Testings
  • Concept Testings
  • User-centered design
  • Rapid iteration
  • Data-driven design

🧰 Design Tools

  • Sketch
  • Zeplin
  • Figma
  • Adobe Suite
  • InVision
  • Omnigraffle
  • Mural
  • Atlassian (Jira, Confluence)

🌟 More skills

  • SCRUM Master
  • DesignOps
  • Growth Mentor
  • People management

🌎 Languages

  • Spanish (native)
  • English (fluent)

 

Certfications

  • Strategic Mentoring by Linkedin Learning
  • Listen to Lead by Linkedin Learning
  • Inclusive Mindset by Linkedin Learning
  • Building Trust by Linkedin Learning
  • Being a good mentor by Linkedin Learning
  • Psychologial Safety by Linkedin Learning
  • Design Thinking for Innovation by University of Virginia
  • Executive Coaching by GTC Consulting
  • SCRUM Master by SCRUM Alliance

Work Experience

2022-Today

Lead Product Designer at Wizeline

I'm leading a team of three product designers for a fintech project for Walmart Latin America. My responsibilites include project management, project reporting, negotiation with stakeholders, workshop facilitation, UX design, UI design, prototyping and delivery. In 2022, I led a team of three product designers for Porsche Digital. My responsibilities included quantitative research, qualitative research, workshop facilitation, UX design, UI design, prototyping, user testing, and delivery.
2020-2022

Senior Product Designer at Wizeline

I worked in a project for Fox Digital, leading a team of five designers. My responsibilites included project tasks management, negotiation with stakeholders, qualitative research, workshop facilitation, UX design, UI design, user testing, delivery for development and design support.
2019-2020

Product Designer at Wizeline

I worked for multiple projects with Google, Coca-Cola México and PredictWise. My responsibilities included user research, technical discovery, workshop facilitation, UX design, UI design, voice interface design, data visualization, user testing and design support.
2018-2019

Product Designer at Amco

I worked for this company as a Product Designer, mostly focused on Learning Management Systems and iOS consumer apps. My responsibilites included user research, UX design, UI design, user testing, delivery for development and design support.
2017-2018

Delivery Owner at iTexico

I worked as a delivery owner for a project with Motive Drilling Technologies. My responsibilities included customer communication and negotiation, people management, project management, project reporting, UX design, UI design, design systems, research, workshops and delivery for development.
2015-2017

UX/UI Designer at iTexico

I worked in many projects for different clients including C.H.I. Overhead Doors, Mogas and EverlyWell. My responsibilities included user research, UX design, UI design, stakeholder communication and negotiation, workshop facilitation, delivery for development.
2013-2015

UX/UI Designer at Frogtek

I worked for this startup that sold Point of Sale systems in Mexico City. My responsibilities included user research, workshop facilitation, UX design, UI design, user testing and delivery for development.
2012-2013

UX/UI Designer at DigiMediaShop

I worked for this digital marketing agency designing websites and interfaces for games. My responsibilities included UX design, UI design and user testing.